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Once this decision is made, we stop making the product and the remaining supply is shipped from our warehouse to the grocery stores.
This is exactly what happened with the POST Oat Flakes.
Keep on top of this merger and as soon as it's official start e-mailing Ralcorp. Maybe we can convince the new owners to listen to us!!
Don't you just love the internet for solving big issues such as finding a substitute for Fortified Oat Flakes??!!
We need a consumer revolt (peaceful ofcourse) to bring this product back!! That's why I decided to go online and see if there was even any hope of finding it. I think we should email Kim Mc Miller Associate Director, Consumer Relations a copy of all of our comments here. Kim Mc Miller Associate Director, Consumer Relations"I started eating them in the 80's and would buy 3 boxes at a time, and sometimes I would eat a whole box at one time.
I still look for them everytime I go to a different store.
Don't listen to those creeps who tell you "But it's the dioxin that gives them that special flavor! You only needed a small amount cuz it was "concentrated" plus it had lots of iron. I was eating a bowl of Life for supper tonight..lol, and I was recalling that sweet taste of fortified oats, I got online just to see if I could order a case..
To my surprise and dissapointment I am unable to get that little box of Post flakes that made my day back in the 90's....
I ate a lot of it about 1973 /- and last saw a box in Feb. Thanks for the tips about Toasted Oat Flakes and Oat Bran Flakes. :(Ever since I arrived in the USA (back in the late 60s) POST brand OAT FLAKES was my favorite. I had it for breakfast, took a bowlful to my place of work and would pour milk and eat it at noon, and certainly would not retire to bed without a large bowl of it with whole milk - mmm how delicious was it!! I wonder why such a high quality, nourishing and TASTY product was discontinued! That's what I wanted to say myself when I ran across your comment. I've been hanging on to a "no expiration date" coupon for years (and I really mean yeeeaaarrrs) taking it out every once and a while and searching the stores. This time I was wondering If I should bother keeping it. Again, thanks for contacting us, and I hope you'll continue to enjoy our products.I found a good cereal recently that is a very close runner up.It's a brand called '365' and the name of the cereal is Oat Bran Flakes.I've found it at health food/organic food stores such as Whole Foods and Wild Oats. Trader Joe's is now in Ohio so I will have to try Toasted Oatmeal Flakes that other people have recommended and do my own taste test.Maybe if they didn't have such a stodgy name they would have caught on. I still scour stores trying to dind something without all the sugary cluster junk that oat flake cereals seem to have now.
I was sitting here remembering that yellow box of cereal and how much my brothers and sister and I loved that cereal. I appreciate you taking the time to e-mail us and let us know about this situation.