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The company has hired world famous soccer star Lionel Messi as its We Chat spokesman and recently announced that its prized app now has more than 70 million international users.
The battle for international dominance in mobile messaging, however, remains very much contested, with Whats App from the U. and Line from Japan continuing to grow and prosper.
Earlier this month, Tencent unveiled the first of its We Chat games, which are free, but also include special features that users can pay to obtain.
They are also reportedly developing an online payment service that will be released with upcoming versions of the app.
If you have your friend’s We Chat QR code, you can also add your friend by scanning the We Chat QR code.
Tencent is most famous for creating QQ, an Internet instant messaging platform with nearly 800 million registered users.
We Chat’s initial growth was fueled largely by QQ users.
We Chat was able to stave off telecom efforts to lobby regulators to allow them to charge Tencent for its service (Tencent and a few telecoms have now announced new We Chat subscription packages).
As for Sina Weibo, Chinese tech site Huxiu recently published the results of a report which indicated that the once vaunted microblogging site’s number of users has fallen to a level not seen since the mid-2011 (incensed by Huxiu’s report, Sina subsequently banned the publication from using Weibo for a week). Two new challenges are arguably more daunting than state-owned telecoms and Sina’s Weibo: how to turn the free We Chat’s popularity into a source of profit, and how to succeed outside China in the highly competitive space of mobile messaging apps.
Can We Chat reverse this trend and beat out Whats App and Line?