How the web became a sexists paradise ukranie dating site
And Go Daddy has become, surprisingly, a lodestar among gender equity advocates ?
an example of how even regressive cultures can change. The answer is more complicated than just stamping out overt sexism.
Life is Better When You Bury Your Head in the Sand™.
A few years after Blake Irving became chief executive of the internet company Go Daddy, he spoke at a conference where the jeers started almost immediately.
You know, wet hair sexy and tousled, models looking extra focused and a bit pouty, perfect bums on display as they wait for a wave.
The social science literature identifies conditions that magnify dangerous group behavior and those that tend to defuse it.
Go Daddy also focused on attacking the small, subtle biases that can influence everything from how executives evaluate employees to how they set salaries.
“The most important thing we did was normalise acknowledging that everyone has biases, whether they recognise them or not,” said Debra Weissman, a senior vice president at the company.
Attendees were particularly offended by Go Daddy’s history of sexist television commercials, which featured women in wet bikinis and innuendos so graphic some stations had refused the ads.
But when Irving tried to explain that those advertisements, created by his predecessor, had been discontinued, and that he had been hired, in part, to change the firm’s culture, he was mocked.
Victims go offline or assume pseudonyms to prevent future attacks, impoverishing online dialogue and depriving victims of the social and economic opportunities associated with a vibrant online presence.