Example of a good dating headline
The hero shot on this page, however, could be better. Scratch Wireless’ headline makes you think – Wireless should be free.
It’s not entirely clear exactly what the process is: do I put PSD files into a timeline of sorts? Its sub-headline is where it hits that light bulb moment – look at all the things wireless can do using your existing internet.
The “Hello, We’re _________” is a type of headline that you’d typically find on freelance creative portfolios, but it’s good to see it expanding.
The headline is simple and says in just a few words, exactly what the program does. There are a lot of unanswered questions on this page that a combination of a sub-headline, and perhaps a video in place of the hero shot, would do well to answer.
So what Icon Jar has done here is a trick that you can easily duplicate – use action words: Boost, organize, drag & drop.
It’s easy to say something like “Icon Jar keeps your icons tidy so you can find them anytime”, but that’s bland and uninspiring.
It’s not known whether or not usage of Bing increased as a result, but it’s a safe bet that many people were concerned about their privacy, and decided to at least try Bing as an alternative.
What I love about this example is that it doesn’t mince words.